Although the starting price of the iPhone 14 Pro series released by Apple this year remains the same as last year, several other storage versions have experienced price increases to varying degrees. Among them, the price of the 256GB version is increased by 100 yuan, the price of the 512GB version is increased by 300 yuan, and the price of the 1TB version is increased by 500 yuan.
So, why did the iPhone 14 Pro series increase in price? According to its cost analysis, maybe we can learn a thing or two.
According to the latest report from huaqiangbei market, a dismantling report from China shows that the total price of parts of the iPhone 14 series flagship models is about 20% higher than that of the iPhone 13, a record high.
Among them, according to Fomalhut’s estimates, the total price of parts for the iPhone 14 Pro Max is about $501, which is $60 higher than the iPhone 13 Pro Max, or about 425 yuan. This is also the largest increase in part costs and total parts since the “Pro Max” model was launched in 2018, which was basically between $400-450 before.
In terms of individual hardware costs, the A16 chip costs $110, more than 2.4 times the A15 chip on last year’s iPhone 13 Pro Max. The report pointed out that the increase in the price of the A16 chip is also the main reason for the increase in the cost of the iPhone 14 Pro series. Sony’s sensor is used on the camera, and its cost is about 50% higher than the previous generation, about 15 US dollars, equivalent to about 106 yuan in RMB. The increase in the cost of the camera is mainly due to the use of a new CMOS, which is 30% larger than before, and the main camera pixel has also increased to 48 million.
If divided by region, the United States accounts for 32.4% of the total parts of the iPhone 14 Pro Max, South Korea accounts for 24.8%, Japan accounts for 10.9%, Taiwan accounts for 7.2%, mainland China accounts for 3.8%, and other regions account for 3.8%. 20.9%.
If only the cost of parts is counted, according to Fomalhut’s estimates, the cost of the iPhone 14 Pro Max is about 3,552 yuan, and the starting price of the machine starts at 6,999 yuan. Looking at it this way, Apple’s ability to make money is really strong. Of course, this is only an estimate, and the comprehensive cost of a product is not only in terms of hardware, but also includes research and development, publicity, operation, etc. It must be much larger than this figure.
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